| European standards of business etiquette dictate business cards following rules.Text preferably should be written in dark letters on a light background. In the background, usually used white, pink or blue. The text in this case, make a dark brown, blue or black. Style cards must be strict, the font simple and readable, but not calligraphic. It is important to pay attention to the paper, it must be of excellent quality, lightly tinted or have a satin surface. Do not use glossy paper, plastic or leather. The second hand business cards to be sure to clean for a man to leave her notes and records. If you cooperate not only with Russian business partners, but also with foreign, must also have a set of business cards in English. Do bilateral business cards, where one side in Russian, and another in English, a sign of bad taste and save money. Also you will cut the possibility of your partner or client to take notes on business cards, and this is an important, because Card has its own language, as discussed below.
Business cards of employees of shops and service businesses can be issued in violation of certain rules of etiquette, because they are not only information but also advertising products. In this case, on the back of business cards can be placed map to the business, calendar, the motto of the company or picture of the employee.Business Card
Of course, we should not accept these rules as a taboo, but in any case important to remember, the business card should not checker with all the colors of the rainbow, only one or two colors. The same advice can be given regarding fonts used. Business card should not be unnecessary information. It is better when a business card designed in a classical tradition: top center - company name, below, also at the center - the name, patronymic and surname of the person is even lower - a position, but in the lower right corner - the address, phone, fax, email mail address of the site. Also good to add a company logo near the title. It may be noted that an important element of image is constantly used colors in all cards, whether business card specialist lowest positions in the company or business card top manager. Accordingly, and print business cards better than one chosen typography that there are no differences in the shades of colors.
It is also necessary to remember that the first on the card is written the name, then middle name, but only after the name. The name can be bold. If the card is printed in a foreign language, name written in full, and middle name is a one uppercase letter, because in other languages the notion of "middle name" is missing, and it may take a second name.
Business cards of government officials and diplomats
Business cards of government officials have some unique differences. They need not be addressed, but instead cause the logo emblem and flag. No other addresses on business cards business is unacceptable.
Personal business cards
In manufacturing of personal business cards are no longer strict rules about the color scheme, content and content. But some things still illuminate. In a personal business card name written in capital letters, position - lowercase. Typically this is the company, which employs the cardholder, and phone numbers, including home. A variety of personal business cards are so called family cards. In this case the name of his wife standing before the name of her husband. |
